MAM
Wardwizard Innovations & Mobility Ltd. appoints Tarun Sharma as the president of marketing & branding
Mumbai: Wardwizard Innovations and Mobility Ltd., one of India’s leading manufacturers of electric vehicles under the brand ‘Joy e-bike,’ has announced the appointment of Tarun Sharma as the president of marketing and branding. With an illustrious career as a marketing veteran, Tarun will spearhead the organisation’s strategic market planning and adopt an all-encompassing approach towards achieving unmatched effectiveness in marketing endeavours.
With over 20 years of rich and diverse experience in sales and marketing, Tarun Sharma is a seasoned leader in deploying digital, B2B marketing, sales and customer experience for large telecom and technology firms. He held the position of head of strategic marketing for enterprise business (B2B) at Vodafone Idea Limited, where he played a pivotal role in establishing Vi Business as a preferred partner through strategic marketing programs. His expertise includes strategic marketing, product marketing and customer acquisition, corporate sales, fostering strong B2C & B2B engagement programs, nurturing relationships with CXOs and Tech Analysts, and formulating thought papers and blogs based on industry research. Prior to this, he has also worked with Telecom giants such as Reliance Communications, and Bharti Airtel Limited.
Wardwizard Innovations & Mobility Ltd chairman and managing director Yatin Gupte said, “We are honoured to welcome Mr. Tarun Sharma to the Wardwizard family. His extensive experience, predominantly in sales and marketing, perfectly aligns with our company’s values and vision. As a valuable addition to our leadership team, Tarun will play a crucial role in strategically driving our growth plans. We look forward to elevating the customer experience and providing unparalleled value to our partners with their valuable contributions. With Tarun’s expertise, we are confident in furthering our mission to revolutionize the electric vehicle industry and create a cleaner and greener future.”
Wardwizard Innovations & Mobility Ltd president of marketing & branding Tarun Sharma,,. said, “It is a great privilege for me to become a part of Wardwizard, a pioneering home-grown electric vehicle manufacturer. This role certainly awaits a lot of opportunities and responsibilities to contribute to the remarkable growth journey of the company. I am looking forward to this journey of elevating the brand to new heights with a team of talented individuals. The EV industry holds significant potential and we are in the right direction to leverage this potential to solidify our market presence, enhance customer experience and contribute meaningfully to the evolution of sustainable mobility solutions. I am excited to initiate a new journey contributing to the larger vision of making India and electric vehicle nation by the year 2030.”
Tarun Sharma is an IIM Lucknow alumnus, holding several other certifications to his credit along with having diverse experience in various fields. His valuable expertise is poised to drive sales and marketing initiatives, contributing to the company’s growth and success in the electric vehicle industry.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
