MAM
Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio
Mumbai: Walplast Products Pvt. Ltd, a recognised leader in building materials products and the 3rd largest manufacturer of Wall Putty in India, proudly announces a significant growth in its Homesure portfolio. Led by managing director Kaushal Mehta, the company continues to redefine standards in the manufacturing of construction building materials.
In an industry marked by dynamic shifts, the Homesure portfolio, Walplast’ consumer facing brand, has witnessed an impressive 20% volume growth in the first half of FY ’23-’24, outpacing the market. This surge is indicative of the growing consumer preference for Walplast’ innovative and hassle-free home-building products, solutions and services.
Driving this impressive growth is Homesure TileEx Tile Adhesives, with a 52% volume growth Y-O-Y. The high growth is a result of numerous focused initiatives – Channel Development and increased market penetration, driving a higher order of Influencer connect through the Samriddhi Loyalty Program, and the unwavering commitment to enhancing consumer acceptance of a wide range of adhesive products. Also, the brand received high traction to the distinctive “Power of 4 Aces” consumer campaign– Application, Adhesion, Aqua-Safe, and Accessibility – which has played a pivotal role in capturing salience and market share.
Walplast’s strategic expansion in other product portfolios like Decorative Paints with Homesure Mastertouch has yielded impressive results, achieving substantial market penetration in key regions, including Maharashtra, MP, Gujarat, and Rajasthan. Simultaneously, the company has doubled volumes in Gypsum Products, showcasing its adaptability and responsiveness to diverse construction needs. Walplast’s global reach has also expanded significantly, with exports to more than 23 countries. This achievement solidifies the company’s status as one of India’s largest exporters of Wall Putty, contributing substantially to the global construction industry.
According to industry reports, the Indian construction materials market is projected to grow at a CAGR of 8% over the next five years, driven by increased infrastructure development, urbanization, and a rising demand for sustainable building solutions. Walplast’ stellar performance positions it as a key player in this thriving market.
Mehta commented, “Our growth aligns with industry trends, reflecting not only the strength of our product portfolio but also our commitment to customer satisfaction and sustainable construction.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
