Ad Campaigns
Walkaroo’s ‘WalkIndiaWalk’ campaign urges India to walk
Mumbai: Urging people from across India to take the first step towards a healthy lifestyle, Walkaroo, a footwear brand, has launched its latest campaign ‘WalkIndiaWalk’. The Coimbatore-based homegrown brand aims to create a strong impactful national awareness about the benefits of daily walking for mental, physical, and emotional well-being in the long run.
A leader in the footwear segment, Walkaroo has undertaken several awareness initiatives in the past to benefit its customers and the public overall. Committed to keeping this meaningful momentum going, the brand through the WalkIndiaWalk campaign is set to further amplify the importance and role of daily walking to overcome health challenges likely to arise from sedentary lifestyles. Through a series of facts and anecdotes across the brand’s channels like social media, print, website, e-mail signatures, WhatsApp creatives, and much more, WalkIndiaWalk will try to reach the lengths and breadths of the country.
Commenting on the campaign that has recently kick-started, Walkaroo director Rajesh Kurian said “We are thrilled to roll out our WalkIndiaWalk campaign as we strongly believe walking is not just an activity but a habit to lead a healthy lifestyle.”
He further added, “The goal of our campaign is to mobilise every single Indian and through a series of engaging and informative posts, we will share interesting facts about the benefits of walking, inspirational stories of people who have experienced positive changes in their lives by walking, and tips on how to make walking a part of one’s daily routine.”
As part of the campaign, Walkaroo has also announced #Walkindiawalk, an interesting social media competition for the public to be a part of this mega national mobility movement. To participate and win exciting vouchers from Walkaroo all one needs to do is take a selfie of themselves walking in their favourite walk spot or complete a 10000 challenge and take a pic, upload it to their social media handles, tag Walkaroo and #WalkIndiaWalk.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
