MAM
Wagh Bakri appoints Saints and Warriors for Mili
MUMBAI: Creative agency Saints and Warriors has bagged the creative duties for packaged tea brand Wagh Bakri’s second brand, Mili. The agency’s Mumbai office will handle the business.
The incumbent agency is Hanmer Creative+. Before that, Mudra handled the creative duties for Mili.
Wagh Bakri Tea Group executive director sales and marketing Parag Desai said, “We liked the strategy and the creative approach that Saints and Warriors presented. Mili is a popular brand in north India, and we are planning for a national footprint.”
A campaign involving a mix of ATL and BTL activities will be launched in a month‘s time.
Triton Communications and Percept/H are already with Wagh Bakri.
Wagh Bakri Tea Group is a premium tea group, in existence since 1892 with a production base near Ahmedabad. The company has a market presence in Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Goa, Delhi, and Hyderabad, and has recently forayed into Chhattisgarh.
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
