Brands
Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai
Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.
Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.
Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.
On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”
Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
