MAM
Vyas Giannetti Creative wins new biz worth Rs 30 million
NEW DELHI: Vyas Giannetti Creative (VGC) has been appointed as the consultants by Pidilite Industries to review its range of products, from its packaging to promotional materials. Besides this, VGC has recently also won the advertising account of soon-to-be-launched diamond brand from country’s largest solitary diamond manufacturer Shrenuj.
“This calendar year has been rather eventful for us at VGC. We have added some real prestigious brands to our already varied portfolio – Lee Jeans, Shrenuj Diamonds and Pidilite. None of the above business was won by pitching, but was acquired by invitation. VGC today has established itself as a holistic creative solution provider for all the communications needs of the clients. The agency boasts of a platter of blue chip client portfolio, such as Birla Sunlife Financial, Aditya Birla Corporate, Charagh Din, ITC, HLL, Borosil,” said VGC general manager Sanjay Chaudhri.
Regarding the assignment from Pidilite Industries, worth Rs 25 million, Chaudhri said:“We will be designing Pidilite’s various brands in the existing product categories such as adhesives, colors, maintenance products and others. Also, we will be working on couple of news brands in the pipeline.”
Interestingly, VGC has worked on packaging of Pidilite’s products in the past. “This account has come back to us as the client wanted to consolidate its entire packaging. Previously, the designing was done by independent design houses and advertising agencies,” said Chaudhri.
VGC has already worked on packaging of some of the prestigious brands such as Sangam Direct (HLL), Piramyd at Crossroads, Colgate Palmolive and Charmis in the past.
“Shrenuj is planning to launch a solitary diamond brand between 0.5-0.98 cents. And we will be working on the brand right from scratch. We will develop the communications strategy as well as the concept and designing of the packaging. This print campaign is expected to break in June,” added Chaudhri. The campaign will be released in the selective markets in the northern part of the country.
Shrenuj’s existing brand `Arisia’ is marketed by Diamond Trade Corporation.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
