MAM
Vui Live appoints Viraj Panwar as sales head
Mumbai: Vui Live, a full-service digital marketing and consulting company, has announced the appointment of Viraj Panwar as its sales head. In this role, Viraj will lead new business development initiatives and oversee strategic sales efforts, which is key in accelerating Vui Live’s growth in the competitive digital marketing landscape.
With over 15 years of experience, Viraj Panwar brings a wealth of experience in sales strategy and client engagement. At Vui Live, Viraj’s primary focus will be identifying new opportunities, cultivating strong client relationships, and driving revenue growth through effective sales strategies. His role includes overseeing the entire sales process, from lead generation to deal closure, ensuring clients’ needs align seamlessly with Vui Live’s innovative digital solutions.
Before joining Vui Live, Viraj was associated with TV9 Network, driving sales growth through branded content initiatives. Previously at ABP Network, he developed strategic sales plans, consistently exceeded targets, and built strong client relationships to achieve significant revenue growth.
Viraj Panwar said, “I am thrilled to join Vui Live, a dynamic agency that is consistently pushing the envelope in digital marketing. My goal is to leverage my expertise to drive business expansion and deliver high-impact results for our clients. The agency’s commitment to utilising cutting-edge technology to create tailored solutions is truly inspiring, and I look forward to contributing to its continued success.”
Vui Live co-founder & business head Akash Manchanda expressed his enthusiasm stating, “We are delighted to have Viraj Panwar on board as our sales head. His deep understanding of market dynamics combined with his proven ability to build and optimise sales processes aligns perfectly with our vision of delivering unmatched value to our clients. As we continue to scale our operations and expand our client base, Viraj’s leadership will be instrumental in driving our growth trajectory.”
With Viraj at the helm of sales strategy and new business development, Vui Live is poised to strengthen its market presence and continue its mission to deliver exceptional digital marketing solutions to brands across industries.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
