MAM
Voyage Eyewear appoints Sahil Sharma as the director of marketing
Mumbai: Voyage Eyewear, the avant-garde direct-to-consumer (D2C) brand renowned for its premium sunglasses, is delighted to appoint Sahil Sharma as its director of marketing.
In this new position, Sahil Sharma will be responsible for driving Voyage Eyewear’s marketing strategies and expanding the brand’s reach on a local and global scale. His primary goal is to ensure sustainable growth for the brand while emphasizing its unique value proposition across various consumer segments. Additionally, Sahil aims to cultivate stronger connections with customers and deepen the engagement of Voyage Eyewear’s loyal patrons.
Voyage Eyewear co-founder Varun Agarwal said, “We are thrilled to welcome Sahil to Voyage Eyewear’s leadership team. As pioneers who revolutionized eyewear by embracing a digital-first approach through our omnichannel experiences, our commitment to placing the customer at the core of our innovations remains unwavering as we pursue accelerated growth. Sahil’s exceptional ability to fuse strategic vision with impeccable execution makes him the perfect fit to significantly amplify our marketing endeavors. We have full confidence that his leadership will unlock novel avenues such as social commerce and experiential consumer engagement, further realizing our founding vision of making premium eyewear not just visible but accessible across diverse demographics.”
Voyage Eyewear director of marketing Sahil Sharma said, “The prospect of shaping Voyage Eyewear’s trajectory to lead the future of eyewear fashion is incredibly invigorating. Having spearheaded impactful digital transformations that drove sustainable business impacts in my previous roles, I resonate deeply with Voyage Eyewear’s challenger mindset that disrupts conventional industry norms. My primary focus will revolve around pioneering innovative marketing strategies and models, positioning Voyage Eyewear as a household name that redefines consumers’ eyewear preferences.”
Operationally, Sahil Sharma will aim to create a flexible and agile performance marketing engine, utilizing analytics to drive consumer communication that is data-driven and insightful. With his proven track record and innovative mindset, Sahil Sharma will be well-equipped to usher Voyage Eyewear into a new phase of growth and success. His vision for the brand, coupled with his strategic marketing expertise, will surely propel Voyage Eyewear to new heights.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
