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VOX India announces as the associate gold sponsor for the upcoming India vs. Sri Lanka Series 2024
Mumbai: VOX India, is thrilled to unveil its participation as the Associate Gold Sponsor for the upcoming cricket showdown between India and Sri Lanka, scheduled from July 27 to August 7, 2024. This strategic partnership represents a pivotal moment for VOX India, seamlessly blending its commitment to transforming living environments with the chance to connect with countless cricket enthusiasts throughout the Indian subcontinent. VOX India’s logo will adorn the mid-wicket pitch mat, promising the finest brand visibility throughout the tournament.
Sri Lanka Cricket, head of marketing Upul Nawaratne Bandara, added, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”
Speaking on this exciting partnership, VOX India founder Varun Poddar said, “VOX India is proud to step up to the crease as the Associate Gold Sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership bowls us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”
The collaboration underscores VOX India’s commitment to advancing athletics and unveils fresh corporate social responsibility programs focused on societal progress and eco-friendly practices, mirroring the firm’s goal of fostering constructive transformation beyond its primary operations. The cricket showdown between India and Sri Lanka kicks off with an exhilarating trio of T20 matches commencing July 27, succeeded by a three-game ODI series starting August 2. Cricket enthusiasts can tune into the Sony Sports Network for live coverage, where VOX India’s logo will enjoy significant visibility throughout the tournament.
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Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
