MAM
Voods Lifestyle announces Indian cricketer Shivam Dube as their brand ambassador
Mumbai: Launched earlier this year, Voods Lifestyle is quickly gaining a reputation for its innovative and high-quality products, making waves in the Indian tech scene. With roping Shivam Dube as a key partner, Voods is set to scale new heights in the wearable electronic gadget market.
Shivam has made a name for himself as a dependable and aggressive middle-order batsman, particularly shining in the recent T-20 World Cup, where he established his presence on the international stage. Voods Lifestyle, a new but rapidly growing company in the audio and wearable tech industry, has carved a niche by focusing on cutting-edge technology and quality. Living up to their tagline, “Where innovation meets vitality,” Voods has developed a range of unique products, including the Premium Ceramic Smart Ring, Touch Screen TWS, and retro-inspired headphones with built-in FM, catering to nostalgic millennials.
Delighted with the collaboration, Voods spokesperson Kshitiz Singhal said, “We are thrilled to partner with the rising star of Indian cricket, Shivam Dube. His inspiring performance in the recent T-20 World Cup has captivated a new generation of cricket fans. His strong persona and commitment to excellence align with Voods’ values, and we look forward to a long and successful association.”
Shivam Dube shared his enthusiasm, saying, “Voods’ Smart Ring blends style, comfort, and functionality like no other. As someone passionate about fitness and technology, I’m impressed by their innovation. Voods’ Touch Screen TWS and Headphones have elevated my lifestyle with their perfect mix of technology and convenience. I’m thrilled to partner with them.”
Shivam has made a name for himself as a dependable and aggressive middle-order batsman, particularly shining in the recent T-20 World Cup, where he established his presence on the international stage. Voods Lifestyle, a new but rapidly growing company in the audio and wearable tech industry, has carved a niche by focusing on cutting-edge technology and quality. Living up to their tagline, “Where innovation meets vitality,” Voods has developed a range of unique products, including the Premium Ceramic Smart Ring, Touch Screen TWS, and retro-inspired headphones with built-in FM, catering to nostalgic millennials.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
