MAM
Vodafone, Shoppers Stop launch Zoozoo merchandise
MUMBAI: Retail Major Shopper’s Stop Ltd has acquired the exclusive rights to manufacture and retail official Zoozoo merchandise in specified categories across all Shoppers Stop stores in the country. |
These categories include t-shirts, kidswear, mugs and bed and bath accessories. |
Vodafone Essar CMO Kumar Ramanathan said, “Zoozoos have amassed a devout fan-following and this compelled us to bring them even closer to fans in the form of merchandise.” |
Adds Shoppers Stop customer care associate, VP marketing and loyalty Vinay Bhatia, “Character merchandising is a new emerging trend in India targeting the youth. Given the increasing size of the youth audience at Shoppers Stop, this merchandising line fits well in our offering.” |
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
