Ad Campaigns
Vodafone India to recruit more women employees
KOLKATA: The telecommunications service provider, Vodafone India, plans to recruit more women employees following the global strategy.
In the Kolkata, out of 440 employees, the number of women employees till March 2014 formed the 21 per cent as compared to 17 per cent reported at the end of March 2013.
“Vodafone India has always laid great emphasis on equal rights and opportunities for our employees and our policies encourage women employees to aspire for and achieve their career ambitions. We have women employees across all the levels,” says Vodafone India business head Kolkata and Bengal Anand Sahai, on the sidelines of opening the first ‘Angel Store’ retail outlet in Kolkata, run only by women employees.
Vodafone is first to launch an Angel store in Kolkata with an aim to provide its women employees with one of the most secure and productive working environments. “We are confident that our Angel Store staff members will excel in their tasks and succeed in making this store one of the finest Vodafone stores,” he adds.
Talking about the 2G and 3G internet connections in the Kolkata circle, he informs that as on March 2014, the company boasts of around 2,417 2G and 1,918 3G connections, respectively.
Vodafone currently has 18 stores and 127 mini stores in Kolkata.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
