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Vodafone Idea Installs Protective Shields At Telecom Outlets To Keep Customers And Retailers Safe
MUMBAI: With the reopening of telecom retail outlets, Vodafone Idea customers will once again be able to access services across the counter. Ensuring safe distancing in the context of the current pandemic for its retail personnel and customers, and shortly after introducing the industry first contactless recharges through Google voice enabled feature, Vodafone Idea has done another innovation by installing protective shields at telecom retail outlets in Delhi NCR.
Recharge outlets and smartphone retailers in the capital are now donning these safe shields made of hard MDF board and transparent PVC sheet which are simple, efficient and easy to maintain. The shields prevent direct contact between the retail personnel and customers, even while facilitating customer service efficiently, and ensures complete social distancing within the store premises.
Speaking about the new Retailer Shield initiative, Arvinder Singh Sachdeva, Operations Director, Vodafone Idea Limited said, “As a responsible, service oriented telecom operator, it has been our constant endeavor to keep our customers connected on Delhi NCR’s fastest 4G network during the Covid lockdown and enable efficient services to them while they stay home safely. With the resumption of commercial activities and opening of our stores, we are taking full care to ensure safe health of our retailers and customers in Delhi & NCR. We have installed protective shields at Telecom outlets across Delhi NCR to safely and efficiently deliver services to our customers through these outlets.”
Vodafone Idea is also taking proactive measures to keep customers and store staff safe at Company Retail stores. Starting from hourly sanitization, strict adherence to social distancing norms like safe marking inside stores, queue management outside the stores, one customer per counter, and encouraging and assisting customer to move from touch based transaction to fully digital transaction are some of the other processes being followed at the stores which have reopened.
Throughout the lockdown period, Vodafone Idea has undertaken a slew of operational and service related initiatives to ensure customers remain connected. Examples:
– Google Voice-based contactless recharges at stores
– Introduced multiple digital modes of recharges and bill payments for customers to avail services from the comfort and safety of their homes
– #RechargeForGood initiative to enable digital savvy customers to recharge for digitally unconnected
– Launch of industry first, AI powered, virtual service assistant on Whatsapp
– Enabled 2G customers to recharge through SMS and USSD
– Rs 10 talk time credit and extension of unrestricted incoming service to 100 million low income customers
– Home delivery of SIM cards
Vodafone Idea is verified as the fastest 4G network in Delhi NCR by global testing agency Ookla.
Vodafone Idea customers who wish to continue availing our services remotely, can reach out to us through our call centre, My Vodafone and My Idea apps, and through the AI powered bot on Whatsapp and Website.
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Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
