Brands
Vodafone gives students value for money packs
MUMBAI: It’s the beginning of a new academic year and with colleges set to reopen in a few days, students of Delhi-NCR are gearing up to one more exciting and challenging chapter of life.
For every college going student, one element that tops the list of priorities, is balancing their expenses with limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social media. For needs of every collegian, Vodafone India presents Vodafone Campus Survival Kit, a smart solution offering students unlimited calls, 1GB/day for 84 days to take care of their data need and the need to stay connected at all times. In addition there are multiple campus hacks to save pocket money and a trendy messenger bag free as part of the offer.
Vodafone Campus Survival Kit offers unlimited calling and 1 GB daily data packs to the students*. Each kit also contains a booklet of deals including recharge vouchers, discount coupons from Ola, Zomato and various other brands, plus a series of value for money life hacks.
Additionally Vodafone is engaging with young consumers on radio and other platforms by sharing fun value for money hacks.
Vodafone Delhi-NCR business head Alok Verma said, “The beginning of college life opens a world of opportunities and experiences for youngsters. While they want to use their new found freedom to explore these opportunities, their tight pocket allowance proves challenging.”
Vodafone has also set up free Wi-Fi hot spots across north campus; these locations are primarily favorite hangout places of students. Hudson Lane, Kamla Nehru market are among the other locations where free Wi-Fi has been made available by Vodafone. In addition Vodafone has a network of 110+ Wifi hotspots across Delhi-NCR.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
