MAM
VML Qais ups Preethi Sanjeevi to client solutions director
MUMBAI: VML Qais has promoted Preethi Sanjeevi to regional client solutions director. The role has been newly created for her to lead the business team across the APAC region and facilitate the agency’s expansion there.
Sanjeevi held the post of business director prior to this announcement.
She will be responsible for both client growth and acquisition across Asian markets. While Sanjeevi will be based out of Singapore, she will be spending a considerable part of her time in India as well to develop the business here.
Sanjeevi has spent the last decade working in the marketing communications industry with experience in both traditional advertising and online marketing across India and SEA markets. She has also worked in the field of entertainment marketing.
Sanjeevi has been with VML Qais for the past six years, during which she has led end-to-end digital consulting for clients including Changi Airport, Banyan Tree Resorts, Ministry of Defence, Dell, Revlon and Estee Lauder.
VML Qais CEO Tripti Lochan said, “Preethi has done a phenomenal job this past year – energizing, leading, and inspiring the people around her. This promotion is very well-deserved and we wish her continued success in her new role.”
Sanjeevi said, “I’m very much relishing the challenge of my new role at such exciting times for VML Qais, and the digital environment as a whole. It’s such an invigorating and energetic environment, demonstrated by how much we’ve grown already this year, both client-wise and geographically, I look forward to being an integral part of the next phase of growth.”
VML Qais, WPP’s wholly-owned pure play digital network, is headquartered in Singapore and recently launched its India operation. The agency is the Asian arm of brand consulting agency VML and was formed after it acquired Qais Consulting in February 2012.
VML Qais has a six-member team in Mumbai and is expected to set up operations in Delhi by the end of the year.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
