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VMate’s #HappyValentinesDay goes viral on social media
MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend quality time with famous Bollywood diva via the VMate app. The campaign has received over 6 million videos so far. Some of the videos have gone viral on various social media platforms like Facebook, Instagram and Youtube, reaching out to millions of users across India.
Popular YouTubers, Instagramers, Facebook pages have lapped up the campaign and have created interesting/quirky videos around the same. Famous Youtuber Aashish Chanchalani has already created a masterpiece video integrating VMate concept and it has been trending at No.1 on YouTube. Other Videos by Half Engineer, Dahiya Fims on YouTube, RVCJ, Meme central, Sad songs on Facebook have been liked and loved by millions. Instagrammers have also been making the videos viral wherein, Sunny herself has promoted the #SunnyKiDate. Other instagrammers such as filmygyan, flirtymind, instantbollybites and many more have posted the campaign on their handles and have been able to garner thousands of likes and comments on the unique video sticker concept. Some of the users have already started discussion groups and have shared hilarious creatives comparing Couples & Singles on their VDay activities like couples will do the regular stuff and singles will wake up next to Sunny, also pouring in their love for the diva.
The campaign #HappyValentinesDay allows users to participate in an exclusive contest to win prizes such as car, cash prizes, smartphones, smart TVs and other exciting gifts. The contest is depiction of various stages of love in one’s life, wherein they can create their video content from the stage of being single till getting married happily ever after. After finishing every step of the mission, the user would be eligible for a surprise gift item which he/she can get by spinning the wheel of fortune. The added spice #SunnyKiDate also allows users to create videos with Sunny’s interactive video sticker where the diva is seen wishing good morning, serving bed tea to the user and asking them to get ready for VDay celebration.
The whole #HappyValentinesDay campaign has seen users applying creativity to the hilt and have tried to out-do each other. For #SunnyKiDate, creators can be seen with colored teeth; while some are performing fire-play with funny twist. Comic videos on couples, where wives are preventing husbands to interact with Sunny; plus, other video’s of the #HappyValentinesDay campaign like seeking a date, impressing & romancing the date, and finally proposing for the marriage are getting created by millions. Such videos are receiving the appreciation of fellow VMate users.
To participate, you can simply download VMate from the Google Play app store for free and tap on the Happy Valentine’s Day banner or click Sunny Ki Date banner on 'Trending' section of the app. Make a creative video and share with your friends to get likes and shares. As the Valentine’s Day is closing in, number of participations are rising on the platform
On this, Ms. Nisha Pokhariyal, Associate Director, VMate said, “We are happy to have Sunny Leone back again on the user demand for this campaign. Spending quality virtual time with the diva and to win a car has kept the platform buzzing with activity. We are looking to create more such campaigns in the coming days to keep our valued users engaged and happy.”
VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transform their lives by achieving their dreams.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
