MAM
VMateFilmistan campaign concludes with 7.8 lakh winning participants
MUMBAI: VMate, the trending short video platform concluded its #VMateFilmistan campaign with huge success. Similar to VMate’s Diwali campaign, this campaign also saw a lucky user winning a car as bumper prize. With gifts and rewards raining for everyone, another 5 lucky users won a smart TV each and 10 lucky participants won a smartphone each. Over 4 lakh participants qualified themselves to win vouchers worth INR 2.45 crores and more than 3.8 lakh users won cash prizes worth INR 20 lakhs.
The #VMateFilmistan campaign was yet another blockbuster campaign with participation from over 5 lakh people creating 2 million videos. The campaign became extremely popular for the introduction of unique VR stickers of Bollywood film sets where by just a single tap, creators were able to put themselves into famous movie scenes to make customized videos alongside their favourite movie characters. Overall, the videos created under the campaign garnered over 73 million views, making the campaign a huge success.
India’s First VR Sticker Campaign was a milestone driven challenge where creators got the opportunity to be present on the virtual sets of famous Bollywood movies like Bahubali, PK, Dangal and 3 Idiots and acting out their favorite scenes. Apart from that, the VR sticker of a lion treading in the jungle alongside the video creator emerged as the most loved VR Sticker. These unique VR stickers powered with in-built dialogues, dramatic music and professional EFX witnessed scores of users creating heroic videos while walking with a Lion with fearless attitude.
VMate associate director Nisha Pokhriyal said, "VMate is India's first platform to introduce VR stickers, and by combining it with Bollywood theme, we enabled regular people to take the center stage in movie scenes as lead actors with the help of various easy to use in-built video effects. We have received an overwhelming response from all over India, and are motivated to introduce more such campaigns in the future."
As a platform, VMate has emerged as India's favourite digital medium to celebrate the festivals and also life in general by sharing their life moments in video format. Many Indians are earning lakhs of money via their videos on VMate. Recently, VMate concluded two high-energy campaigns 'Roshan Karo India' during Diwali festival and VMateNach Baliye Lakh Pati campaign in association with India's popular reality show Nach Baliye Season 9. Similar to #VMateFilmistan campaign, both the campaigns received record-breaking participation from millions of users across India.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
