MAM
VMate Among the Top 10 Most Downloaded Social Media Apps Worldwide
MUMBAI: VMate, a trending short video the platform, is the 9th most downloaded social media app across the world in February 2020, as per a report by Sensor Tower. It ranks 7th in the world with regard to Google Play downloads. With millions of active users, VMate has been strengthening its position with innovative video stickers and engaging campaigns, registering a remarkable presence In India. Recently, VMate entered into the top 5 breakout social media apps as published by App Annie report for “State of Mobile 2020.”
Link – https://sensortower.com/blog/top-social-media-apps-worldwide-february-2020
VMate’s engaging campaigns have contributed to its ascent to the top. For instance, one of the latest campaigns by VMate, which won the heart of people in India, is #VMateAsliHolibaaz. The platform roped in famous YouTubers Bhuvan Bam and Ashish Chanchlani and dancing sensation Sapna Chaudhary for the campaign. People from across the country participated in the campaign and made it a huge success. The platform banks on the concept of community building and providing an opportunity to make an earning using their talent. Previously, VMate has launched exciting campaigns such as Filmistaan and New Year with actress Sunny Leone. In most of the campaigns, everyone wins assured prizes while some of the lucky ones win cars, scooters, etc.
Ms. Nisha Pokhriyal, Associate Director, VMate, said, “We are thrilled to be one of the top social media apps that people across the world love to embrace. India adds a unique flavor to our platform, and we receive an overwhelming response for all our campaigns. We aim to continue being their top choice to express themselves, celebrate themselves and bring their hidden talent out.”
As a platform, VMate has always stood out in the market for taking care of its users and their desires to become famous. It allows the users to not only follow their passion, get famous but also earn livelihood via VMate videos. Some of the well-known VMate influencers earn close to INR 1-2 lakh a month. Many VMate creators have also made their dreams come true via VMate. Abdullah, popularly known as Muradabadi Hulk, won a date with Bollywood diva Sunny Leone and impressed her with his strength and chivalry. Similarly, various other VMate creators are living the life of their choice.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
