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Vizeum wins media mandate for Bauli India
MUMBAI: Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.
As part of the mandate, Vizeum’s scope of work for its latest client will range across TVC, Print, Radio, OOH, Digital, Activations and others wherein Vizeum will focus on launching the client’s Italian range of products.
Raghav Ravichandar, Senior Marketing Manager, Bauli India, appreciated the media solutions and approach that were brought to the table. He also added, “We are happy to have them on board and are confident that they will effectively communicate our key brand attributes through our media campaigns.”
”We are very excited about nationwide launch of Bauli and will bring in One DAN to give them a big headstart,” said Shripad Kulkarni, Managing Director, Vizeum India.
“Bauli India has a product that will appeal to the youth and their aspirations that reflect perfectly in sync with a growing agency like ours. We shall strive to build a much stronger brand in the times to come,” added Saumya Agarwal, Associate Vice President, who shall be heading this business from Mumbai.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
