MAM
Vizeum wins media duties of Medela AG
MUMBAI: Medela AG, manufactures products targeted for breast feeding mothers and other medical vacuum solutions, has appointed Vizeum India as its media AOR.
The media arm of Aegis Group will handle the Swiss company‘s account, which is all set to establish its base in India, from its Delhi office under the leadership of Harit Pant.
Says Medela country manager-India Amit Raj Gogia, “The Team‘s knowledge about the media environment and the ability and passion exhibited by them made us choose Vizeum as our media partners. We are optimistic that Vizeum will be able to add value to our communication investment resources.”
Adds Vizeum MD Indian Subcontinent S Yesudas- Indian Subcontinent, “We are extremely delighted at the opportunity to serve and build this global brand from a very early stage of its life in this country. I thank the client management for placing their faith on us. This will be handled out of our Delhi office under the leadership of Harit Pant.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
