MAM
Vizeum wins media duties of C&S Electric
MUMBAI: The S.Yesudas-led Vizeum India is on an account winning spree. The media agency has just pocketed the agency of record account of C&S Electric. The company is amongst the leading suppliers of electrical equipment in India.
This is the fourth new business announcement from Vizeum within the last two weeks. The earlier announcements were for Jet Airways; Allied Blenders and Distillers and INS from Viacom 18.
As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner.
C&S Electric managing director Rishi Khanna said, “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection. Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum”
“We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients. We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business. We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum,” added Vizeum managing director – Indian Subcontinent S Yesudas.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
