MAM
Vizeum launches consumer engagement service, ropes in Anand Kumar
MUMBAI: Aegis Media’s Vizeum India has appointed Anand Kumar as associate general manager – engagement planning for its newly launched active consumer engagement service.
Based in Mumbai, Kumar will report to Vizeum MD Indian sub-continent S Yesudas.
He moves in from Network18 Group where he was senior account group head- advertising and sales.
Yesudas said, “As the communication channel choices increase and the limited time at the consumers’ disposal further shrink, we believe we need to focus on engaging with consumers at different occasions and different state of mind based on the same strategic thread of the overall communication. Anand’s appointment is in line with this.
Passive advertising sells a particular product and makes the consumer walk to the point of sale.
However, there is a good chance that the consumer might walk out with a totally different brand because of some dynamics at the point of sale. On the other hand, had there been reinforcement of the message once again in the consumers’ mind as actively as possible just before the decision to pull out the wallet, chances are that the same brand would have been benefited. Both these scenarios call for different consumer engagements –the former talking ‘AT’ the consumer and the later, talking ‘WITH’ the consumer. Talking ‘WITH’ the consumer is all about actively engaging them at a different state of mind.”
Kumar said, “Vizeum India today is a strong and credible agency in just less than two and-a-half years. Their well articulated understanding of talking ‘At’ and ‘With’ consumers can further enhance thought leadership status. I look forward to working closely with the leadership team in Vizeum as they move to next level of aggressive growth and consolidation story.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
