MAM
Vizeum India wins Allied Blenders and Distillers media duties
MUMBAI: Close on the heels of the last week’s announcement from Vizeum on its media duties win of Jet Airways, Allied Blenders and Distillers (ABD) has now appointed Vizeum India as its media AoR (Agency on Record).
The agency with this is tasked to play an important role in ABD’s initiatives to engage its valuable consumers. This win comes on the back of a multi-agency pitch which the client had initiated two months ago.
ABD marketing head Ahmed Rahimtoola said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for. We look forward to this partnership taking a good shape and wish them the very best.”
Indian Subcontinent, Vizeum Indian subcontinent MD S Yesudas said, “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, led by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal.”
Vizeum, part of the Dentsu Aegis Network, successfully operates in 55 countries.
Brands
Devyani International names Sandeep Anand, Robinder Singh in key roles
Pizza Hut and Costa Coffee businesses see leadership refresh from April
MUMBAI: Devyani International has strengthened its senior leadership bench with a fresh set of appointments across its key brands, Pizza Hut and Costa Coffee, signalling a sharper focus on growth and brand momentum.
The company has appointed Sandeep Anand as chief marketing officer and business head for Pizza Hut. His appointment, approved by the board via a circular resolution on April 3, follows a recommendation by the Nomination and Remuneration Committee, as reported by CNBC-TV18. Anand will officially step into the role on April 6, 2026.
He takes over from Vijay Gogate, who currently serves as chief executive officer for Pizza Hut within the company’s operations. The move marks a strategic transition as the brand looks to sharpen its marketing and business playbook in a competitive quick service restaurant market.
Anand brings over two decades of experience across the food and FMCG sectors, with a strong track record in brand building and innovation. His career spans roles at major consumer-facing companies including Domino’s, Zydus Wellness, Zomato, GSK Consumer Healthcare, Reckitt and Ranbaxy, giving him a well-rounded perspective on both scale and agility.
Alongside this, Robinder Singh has been appointed business head for Costa Coffee and the company’s airport operations. He too will assume his new role on April 6, bringing more than 18 years of experience in operations, business expansion and customer experience transformation.
The twin appointments come at a time when Devyani International is doubling down on leadership depth to steer its portfolio through evolving consumer preferences and heightened competition. With fresh faces at the helm of two key verticals, the company appears set to brew up its next phase of growth with renewed energy.
