MAM
Vizeum India gets Josraj Arakkal as GM, West
MUMBAI: Vizeum India has appointed Josraj Arakkal as general manager for the West region.
Prior to this, Arakkal was associate director – media services at Triton Communications.
Says Vizeum MD Indian sub-continent S Yesudas, “I‘m happy to have Josraj leading our operation in the Western region. With Harit and Sreekanth leading our operations in North and South respectively, our first phase leadership team is fully in place. Arakkal will make a difference to Vizeum as well as our clients/brands. Vizeum is a well collaborated operation with no boundaries. Hence, all our clients/brands will get the expertise of our entire senior management.”
Arakkal has approximately 23 years of experience in the media industry and has worked across India and the Middle East. In his advertising career, Arakkal has worked with agencies such as Rediffusion, Mudra Communications, Karishma Advertising, Enterprise Nexus Communications, Dynamic Advertising (Jeddah) and Mindshare (Baharain).
well in Delhi,” said VP of India Value Fund, Prateek Roongta.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
