MAM
Vizeum bags media duties of VGP Universal Kingdom
MUMBAI: Vizeum India, the media communication specialist from the Dentsu Aegis Network, is riding high on success. The agency, which added Hindware and Jet Privilege to its media kitty last fortnight, has added yet another client to its roster.
The agency has been named the media AOR for VGP Universal Kingdom, a Chennai-based family amusement park.
The concept of amusement parks and beach resorts, which were only popular in foreign countries until a while back, was brought into India by VG Paneerdas in the year 1975. He created VGP Golden Beach, located on the East Coast Road in Chennai.
Currently VGP Universal Kingdom has more than 40 rides, including the first of its kind in India – the family roller coaster ride, the mixer ride, the Top Gun from all over Europe and the United States and a themed water park.
VGP Universal Kingdom managing director VGP Ravidas said, “Fun is a serious business and we have been looking for a media partner who understands this balance. We found Vizeum perfectly fitting the bill. I feel they have the right wherewithal to work with us in fulfilling our future ambitions. We look forward to a long and fruitful relationship with Vizeum.”
Vizeum managing director Indian subcontinent S Yesudas added, “We are grateful to the VGP Universal Kingdom management for finding a partner in Vizeum. We will have fun together in working on this assignment while we seriously help the park move forward in consumer engagement and growth. This business will be handled out of our Chennai office, under the leadership of Vizeum South VP Subhas Warrier.”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
