MAM
Vizeum bags media duties of Integrated Network Solutions
MUMBAI: Vizeum India has been appointed as the media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. Vizeum has been in the news since last two weeks for its win on Jet Airways and Allied Blenders and Distillers business.
The account will be handled out of the agency’s Mumbai office under the leadership of Vizeum Mumbai senior vice president Samarjit Rajkumar.
Commenting on the announcement, INS Viacom18 senior vice president and business head Jaideep Singh said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together.”
On winning the account Vizeum managing director, India sub-continent S. Yesudas, said “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic.”
MAM
Borzo appoints Darryl Dias as India country head
India drives 65 per cent GMV, 75 per cent deliveries, 40,000 plus partners.
MUMBAI: When deliveries pick up speed, leadership tends to follow suit and Borzo is clearly shifting gears in India. The global intra-city delivery platform has appointed Darryl Dias as country head for India, underscoring the market’s outsized role in its global business. India currently contributes nearly 65 per cent of Borzo’s global gross merchandise value and over 75 per cent of its total deliveries, making it the company’s largest and fastest-growing market.
Dias steps in with over 15 years of experience spanning operations, business strategy and product development. His mandate is straightforward but expansive: accelerate growth, sharpen operational efficiency and deepen Borzo’s footprint in India’s increasingly competitive on-demand delivery ecosystem.
The scale is already significant. India accounts for close to 90 per cent of Borzo’s active global customer base, supported by a network of more than 40,000 monthly active delivery partners. The company is clocking an average quarterly GMV of around Rs 500 million in the country, driven largely by SMEs alongside rising demand across food, grocery and retail segments.
Before joining Borzo, Dias co-founded Magenta Mobility, where he worked on building technology-led systems within India’s electric mobility space. His earlier stint at Abus Kransysteme GmbH added cross-functional experience across technical and commercial operations.
The timing of the appointment is telling. Borzo is betting on India not just as a revenue engine but as an innovation hub, with plans to double down on AI-led route optimisation, fraud detection and customer experience enhancements. The focus will also be on expanding into high-growth urban clusters while strengthening its delivery partner network.
As hyperlocal and same-day delivery edge closer to becoming baseline expectations especially for SMEs Borzo appears to be positioning itself as infrastructure rather than just a service.
In a market where speed is currency, the message is clear, India isn’t just part of the journey, it’s driving the route.
