Vizeum bags Fruitnik & Amrutanjan Care media biz

MUMBAI: Amrutanjan Limited has awarded Vizeum as the media agency for its brands Amrutanjan Care (specialised centre for pain management), Fruitnik (company‘s foray into the beverages business through an acquisition) and other planned new launches.

Amrutanjan vice president and head marketing for the beverage division K N Srikanta said, “We have had a fantastic relationship with Vizeum. They have been instrumental in our launch strategy and will play a vital role in our growth strategy too. We are looking forward to working with Vizeum.”

Amrutanjan Care business head Ananth Krishnan P said, “Vizeum‘s out of the box thinking is what‘s required by a service like ours. They have been able to bring on board compelling value for our business and we look forward to a win-win partnership as plan to grow our business aggressively.”

Vizeum managing director – Indian subcontinent S Yesudas said, “Amrutanjan is a very special client to Vizeum. It has been a long partnership and we intend to take the same to further heights.”

Amrutanjan also has on board OMD as its media agency while Lowe Lintas has its creative duties.