MAM
Vizeum bags Akshaya’s media mandate
MUMBAI: Aegis Media‘s media planning and buying agency Vizeum has been appointed as the media AoR for real estate player Akshaya.
The account will be handled out of agency‘s Chennai office.
Akhshaya is Vizeum‘s third account win within a week. The agency had recently won media accounts of CRI Pumps and DeOleo last week.
Vizeum MD- Indian Subcontinent S Yesudas said, “It is a matter of pride for us that more and more clients are finding value in their association with Vizeum. It also makes us very humble. I would like to say this to all our clients that we will stay focussed on your business with utmost sincerity, in as selfless a manner as possible. We thank the Akshaya management for considering us worthy. I take this opportunity to welcome the client into the Vizeum family.”
Akshaya VP sales and marketing K Srikanth said, “We are on the growth path with a need to set ourselves apart from the other players in the industry. Hence, we have been looking for a media partner who will help us with our ambitions. Vizeum came to us with good references. Once we started interacting with them, we were convinced we could safely embark on this relationship. We look forward to a long term and productive partnership with Vizeum.”
MAM
Sports appoints Arpith Kanade to lead Dream Cricket studio
Gaming veteran with 15-plus years joins as mobile title hits 25 million users in first year.
MUMBAI: Dream Cricket just pulled off the ultimate player signing because when your game’s smashing records, you need a veteran to keep the scoreboard ticking. Dream Sports has brought in industry stalwart Arpith Kanade to head the studio behind its breakout mobile cricket title, Dream Cricket, which has surged to 25 million users in its debut year, one of the fastest-growing cricket games worldwide. The appointment, announced on 24 February 2026, puts Kanade in charge of the game’s long-term roadmap, from product tweaks to cracking overseas markets.
With over 15 years in gaming spanning product strategy, live operations, and monetisation Kanade’s CV boasts leadership at Zynga (shaping FarmVille 2) and a founding role at 99Games across multiple genres. His fresh mandate comes as cricket’s global buzz builds, including its Olympic return in 2028, opening doors for digital experiences to hook fans beyond India.
Kanade said, “Cricket’s growing international footprint… presents a fresh opportunity for digital cricket experiences to reach new audiences. The focus will be on building a game that resonates not just with Indian fans but with players worldwide.”
For a title already rewriting mobile cricket’s growth charts, Kanade’s arrival feels like the perfect cover drive poised to turn viral momentum into a boundary-clearing legacy, one swipe at a time.
