MAM
Vizeum appoints Harit Pant as GM, North; Sreeneelakandhan is GM, South
MUMBAI: Vizeum India, an Aegis Media Group company, has appointed Harit Pant and EM Sreeneelakandhan (Sreekanth) as general manager, North and South respectively. Said Vizeum India sub-continent managing director S Yesudas, “As A media agency that believes in a completely different and non-traditional outlook towards clients‘ marketing issues, we place our bet on young talent with the right passion and relevant experience.” Yesudas added, “I‘m happy to have Harit and Sreekanth leading our operations in North and South, respectively. They will surely make a difference to Vizeum as well as our clients/brands.” Pant has a total experience of 10 years in the media business. His last assignment was with Madison Media Delhi. He has also been part of agencies like Zenith Optimedia, McCann Erickson and Mindshare during his 10-year career journey. Sreekanth also has 10 years of work experience. His last assignment was with Mediaedge:CIA, Chennai. He started his career with Initiative as a trainee planner. During his 10-year stint, he also served agencies like Zenith, MPG and Starcom. |
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
