MAM
Vivo partners Vh1 for eight international award shows
MUMBAI: Vh1 India once again raises the bar by partnering with leading global smartphone brand Vivo Electronic Corp, for eight of their international awards.
The association will have Vivo on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and Grammy Awards. This association starts with the first of the eight International Awards – MTV Movie and TV Awards.
Touted to be one of Hollywood’s Wildest Nights, the 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards, which promise to be the biggest party of the year will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of the Indian audience on 8 May, 2017 at 6:30am with a prime time repeat on the same day at 9 PM only on Vh1.
Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customised fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships.
Amongst the on-ground partnerships, Vh1 will also be hosting Vivo Award Nights and Vivo Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprises a strong college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, Vivo Morning Alarm Parties, Vivo India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Fun activities like Vivo perfect selfie contests will also be done across multiple college festivals, along with the Vivo red carpet walk. Going a step further, a few lucky fans will get a once-in-a-lifetime opportunity as Vivo & Vh1 will make it possible for them to attend the international award ceremonies live, at bucket-list destinations like Los Angeles and Las Vegas!
Vivo India CMO Vivek Zhang said, “We constantly strive to come up with delightful associations to strike a chord with our target audience, that is youth. Vh1 is one of the most popular music channels. Vh1 is also taking special initiative to promote the awards on a wide scale including on-ground activation.”
Viacom18 head – English and youth entertainment Ferzad Palia said, “We at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with.”
The partnership would range across the illustrious list of awards airing on the channel, such as MTV Movie and TV Awards, Billboard Music Awards, MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards, besides Golden Globes and Grammys. The partnership between Vivo and Vh1 reiterates the channel’s position as India’s go-to destination for International Music, entertainment and pop culture.
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MAM
Ember launches Everyday Cast Iron campaign
New film celebrates real kitchens and reimagines cast iron for modern Indian homes.
MUMBAI: Ember just turned cast iron into everyday iron because when your cookware feels like a lifelong friend instead of a weekend chore, even the tawa starts cheering. Ember, the premium kitchenware brand known for shaking up cookware norms, has rolled out its new visual storytelling campaign ‘Everyday Cast Iron’ this Women’s Day. The campaign steps away from polished show kitchens and dives straight into real Indian homes, capturing how cooking actually happens planned one day, spontaneous the next, always deeply personal.
Shot entirely in authentic kitchens, the films feature individuals with distinct culinary lives, food photographer and stylist Sanskriti Bist, Copper & Cloves founder Sarah Nicole Edwards, culinary professional chef Taiyaba Ali, artisanal cheese makers Ben and Kat of Nari & Kage, and home cook Jayati Jain. Their varied routines highlight that cast iron should adapt to real life, not the other way around.
Ember co-founder & CMO Himanshi Tandon said, “Cast iron is more than cookware, it carries familiarity and emotion for many people. But switching to it can sometimes feel like committing to a harder journey. Our attempt has been to make that journey easier by reimagining the category inside real homes, with real users and their everyday concerns in mind.”
Ember, chief culinary & innovation officer chef Saransh Goila added, “We spent time in real homes and kitchens to understand how people actually cook, clean, and take care of their cookware. From there, we went through multiple rounds of testing and iteration to engineer solutions that make cast iron easier to use while also improving consistency.”
The campaign introduces Ember’s dual cast iron approach, traditional pre-seasoned cast iron for classic performance and durability, and the proprietary TitaniumClad cast iron designed to address common maintenance concerns.
Ember CEO Siddharth Gadodia noted, “This category has existed for hundreds of years, but behaviour around it hasn’t evolved. Our research showed that while many households own cast iron cookware, regular usage remains limited. That gap between ownership and everyday adoption represents a significant opportunity.”
The Everyday Cast Iron collection is now available on the Ember website and Amazon. In a kitchen world that often demands perfection, Ember quietly reminds us that the most beautiful meals are the ones cooked with whatever time, mood and mess the day brings cast iron simply makes them better.
