Brands
Vivo partners India Art as mobility partner
MUMBAI: Creating a unique blend of Technology and Art, Vivo mobiles and India Art Fair 2017 has come together to showcase the magnum opus of art during the premier art fair starting from February 2nd in the capital, New Delhi. Vivo, the premium global smartphone has collaborated with India Art Fair 2017 as the mobility partner to showcase art collection through its lens. The four-day art fair scheduled from 2–5 Feb, 2017, will showcase pictures clicked by Vivo’s all new V5Plus featuring the first ever 20MP dual front camera with ‘moonlight glow’.
This partnership, will bring out a unique collection of vivid images and showcase art clicked through a lens of a smartphone, opening new avenues. India Art Fair is South Asia’s leading platform for modern and contemporary art and portal to the region’s cultural landscape. Founded in 2008, India Art Fair has become the bedrock of a now booming cultural community with connections to every level of the market.
Sharing his views on Vivo’s association, Vivo India CMO Vivek Zhang said, “We are extremely delighted to partner with India Art Fair 2017 as it displays an array of rich culture under one roof. As a brand our efforts have always been towards constant innovation and now with this partnership our smartphone technology will be used in bringing out the art in a unique manner for India Art Fair.”
“Selfie lovers would indulge in and enjoy the whole new experience of art displayed at the India Art Fair clicked by Vivo V5Plus, which is loaded with megapixels and comes with interesting features like bokeh, anti-shake & face beauty.” – Idris Ahmed, Photographer
Speaking on the association India Art Fair Founding Director Neha Kirpal said, “We are excited to have Vivo India join us as our Mobile Partner for the first time for the 2017 edition of India Art Fair. Technology and arts are becoming increasingly integrated and reliant on each other, not just as a means to promote arts and culture but also as an integral part of the artworks themselves through new media and digital art. As such, it is great to see a mobile brand like Vivo India developing this association. As a supporter of the Make in India campaign, it’s encouraging to see Vivo India’s continued commitment to art and design in India through their relationship with the fair and I look forward to seeing our partnership develop.”
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
