MAM
Viviana Mall turns Seven!
Viviana Mall, a well-known ‘destination mall’, to celebrate its seven years of providing a recreation space to the public has organised a week-long activities and events on the social media.
The celebration commenced from June 22, with daily activities to beat the lockdown blues right from room decoration and cake baking workshops to make up sessions by the renowned makeup artists from Colorbar.
There are various competitions also lined up, the winners in these events will win prizes and offers from Viviana Mall. Keeping in mind the 7years of completion, the mall will be uploading a post on its Instagram that appeals to their customers to comment and share ‘7 things they love at Viviana Mall’. Based on the same, customers commenting 1st, 7th, 77th, 777th and 7777th on the post will be announced as the winners of this competition.
Commenting on the occasion, Ms. Rima Kirtikar, Chief Marketing Officer, Viviana Mall said, “Since the day of the inauguration, we have come a long way and we continue to be young with not only turning seven, but also with our activities that we conducted at the mall and now the same has moved on the digital platforms. As we approach closer to reopening of economic activities, including malls, we have already prepared ourselves to with several precautionary measures to provide a safer shopping experience. We can comfortably say that all of our stakeholders right from shoppers, retailers, support staff and the mall is taking #EkNayaKadam by stepping into mall’s eight year and in this post-Covid world.”
Taking a new step in organising parties, Viviana Mall has organized a virtual party for their loyalty club customers on the Anniversary Day, June 27. For everyone, on the celebration day, there will be a live band performance on mall’s social media pages.
“Our customers and retail partners are the pillar of support and part of the Viviana Mall’s success story. As we take #EkNayaKadam, we are confident that our stakeholders will continue to be part of the journey for the years to come. The same is also reflected in one of the recent surveys that we had commissioned wherein 56% of our visitors would come to Viviana Mall within a month of reopening. Additionally, if given an option, over 60% would prefer booking their visit. We can glad to share that all safety arrangements are in place and we are ready to reopen the mall within 24 hours of notice to welcome our customers,” said Mr. Manoj K. Agarwal, Chief Executive Officer, Viviana Mall.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
