MAM
Vivendi-Universal launch video games
MUMBAI: New business partners duo Vivendi and Universal music have announced their foray in video games arena. The duo are launching Counter Strike: Condition Zero and Contract Jack amongst other games in India.
Although a popular culture in all parts of the world, video gaming has just recently achieved a multi-billion dollar industry status. It is expected to achieve double-digit growth and attain $29 billion by 2007, says an official release.
According to Jupiter Media Matrix’s analysis, there were 187 million gamers in 2002 and the numbers are likely to be 235 million by 2007.
In Asia, gaming on a personal computer is the fastest growing segment. More Wacraft III games have been sold in Asia than in any other region. Speaking about the Indian gaming scenario and the association, Universal Music India managing director Rajat Kakar said, “Gaming industry in India has not yet realized its potential. With our existing infrastructure and marketing sensibilities we are quite confident to grow and set new standards in this industry.”
India is seen to be the next big thing when it comes to Asian gaming, says the release. According to the IDC Asia-Pacific survey of 3,600 Internet users about 15 per cent of Indians surveyed, played games regularly. There are already an estimated fifty to seventy thousand active gamers in India, most between the ages of 15-24.
Over 30,000 gamers were registered for the Indian preliminaries of the World Cyber Games. But while the Indian market has great potential, it is highly fragmented and disorganized. Universal Music and Vivendi Universal aims to address local demands and market trends and plans to make inroads into this industry aided by marketing and distribution.
According to Vivendi Universal games South Asia regional manager Fabien Siouffi, “We are at a turning point in India. Our association with Universal Music gives all chances possible to achieve a real breakthrough of the gaming culture in India”
Games by Vivendi Universal Games includes:
Studio Existing Coming in 2004
Blizzard Entertainment Wacraft III World of Warcraft (Massive Multiplayer Online games)
Diablo II Starcraft Ghost (PS2)
Starcraft
Cocktel Adi
Adiboo Adiboo and the Paziral’s secret
Fox Interactive Hulk Van Helsing
Simpson’s Hit and Run X Files
Buffy
Knowledge Adventures JumpStart
Massive Entertainment Ground Control II
Sierra Entertainment Half Life Half Life 2
Counter Strike Counter Strike Condition Zero
Tribes Tribes Vengeance
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
