MAM
VivaKi Specialist Services launches in India
MUMBAI: VivaKi India has announced the creation of VivaKi Specialist Services (VSS).
This entity will become a hub of several service units that are already part of Starcom MediaVest Group (SMG); they will combine with Solutions Integrated.
Says VivaKi country chair–India Srikant Sastri, “VivaKi is an accelerator and aggregator of the media, digital and marketing services we offer clients.”
The integrated hub will comprise Enhance (experiential and retail/trade marketing); Xpanse Asia (rural marketing); and Navia and Vector (out-of-home units). They will continue to be managed by their respective heads who will currently report to VivaKi country chair–India Srikant Sastri.
Solutions Integrated executive vice president Barinder Bahadur Mathur has moved to the hub and will partner with both Kaushik and Sandip, to develop new businesses and maintain commercial compliance.
Says Starcom MediaVest Group – India chairman CVL Srinivas, “Aggregating and scaling the specialty service structure will benefit clients and help them get closer to consumers in more ways than before. SMG created these units over the years, which are today brands in their own right. This realignment will help these units expand further within the VivaKi community. The mainstream media planning companies will continue to work closely with these units.”
The small town and rural marketing arm [Xpanse Asia] will, continue to be led by Sandip Bansal as its country head.
The retail/trade marketing and experiential marketing unit [Enhance] and out of home companies [Navia and Vector] will continue to be headed by Kaushik Chakravorty as the chief operating officer.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
