MAM
VivaKi scales audience on demand in APAC through regional activation center
MUMBAI: VivaKi continues the global expansion of audience on demand (AOD) and announced the launch of a regional activation center for Asia Pacific, based in Singapore. Following substantial growth of AOD and increasing global demand, the center will launch and aggressively scale Publicis Groupe’s addressable media practice throughout Asia Pacific. Grace Liau has been appointed to lead the operations as regional GM.
AOD is Publicis Groupe’s multi-channel digital addressable media buying practice that enables global and local advertisers to reach the right audiences, at the right time, at scale, across all digital touchpoints in real-time. Combining the talent of some of the industry’s leading addressability experts along with industry-leading technology and data partnerships, AOD delivers data-driven display, video, social and mobile advertising buys for Publicis Groupe agencies including Starcom MediaVest Group, ZenithOptimedia, Razorfish and DigitasLBi.
As one of the first entrants in the real time bidding marketplace, AOD is recognised as the most trusted solution in the industry. Globally, AOD has served more than 280 billion impressions across more than 110,000 campaigns for 2,283 advertisers in 23 countries.
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VivaKi country chair in southeast Asia Jeffrey Seah said: “Audience On Demand (AOD) is VivaKi‘s proprietary trading desk technology. It represents the epitome of laser-targeting consumers – a real-time matching of advertising inventory to consumer profiles. Just like programmatic trading in the financial stockbroking houses, AOD will bring an industrial-level of efficiency over “retail” media buying and will provide our agencies with the competitive advantage needed in our technology-infused industry.”
The aim of the regional Activation Center is to proficiently scale the Groupe’s digital addressable media practice across Asia Pacific, whilst maintaining global consistency and the high standards AOD is synonymous with. Following highly successful beta testing of AOD across Singapore, Malaysia and Indonesia this news also formally launches AOD in South East Asia.
“AOD was built to provide clients with quality, service, safety and transparency in the programmatic space. Our commitment is to preserve these benefits even as we pursue an aggressive growth strategy. Establishing an activation center in Singapore, and installing a respected, experienced AOD expert at the helm, allows us to scale AOD in a vital region while ensuring the unique value proposition of the offering. Grace and her team will activate all the attributes of AOD, including the VivaKi Verified standards, which no other programmatic option can offer,” VivaKi CEO Frank Voris expounded.
Originally from Singapore, Grace has spent the past 20 years living in Boston and transfers into her new role with a formidable track record in the online advertising sector. Grace is a digital marketing pioneer and was part of the original VivaKi team that launched AOD in 2008. Most recently at VivaKi, Grace has lead the Platforms Partnership team and the Ad Operations Center of Excellence (Ad Ops COE), an internal consultancy focused on establishing a community of world-class digital advertising professionals that develop and lead digital ad operations best practices across VivaKi.
Prior to joining VivaKi, Grace headed up the Media Operations & Technology practice for Digitas where she was responsible for developing bespoke strategies for clients and leading their Advanced Targeting technologies work. Grace will transition into her new role at the beginning of October and will report into Kurt Unkel. Also joining the Activation Center team in Singapore is Stephen Tompkins as AOD Director. Stephen transferred to his new role in August and will be tasked with driving growth of AOD across the APAC network. Stephen joined VivaKi in 2011 as a platform expert and has been an instrumental part of the team. Most recently Stephen has been based in Beijing where he has been responsible for driving adoption of AOD across the region. Kurt Unkel, President, Products & Solutions for VivaKi comments: “Grace and Stephen are industry experts in addressable and programmatic media. Both have global experience, are proven collaborators which have made them instrumental to AOD’s success. They will preserve and enhance the benefits of AOD as we scale the offering and grow markets.” This news follows the recent announcement that VivaKi has launched an Activation Center in Amsterdam to proficiently scale AOD across Europe. A third regional activation center is currently being planned in China.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
