MAM
VivaKi Exchange creates CEO post, elevates Mona Jain
MUMBAI: VivaKi Exchange has elevated Mona Jain to the newly created position of chief executive officer.
Prior to this development, Jain held the position of COO at VivaKi Exchange.
In her new role, she will continue to report to VivaKi Exchange chairman Ambika Srivastava.
Jain has over two decades of marketing communications experience. Previously, as COO, she witnessed the expansion and growth of VivaKi Exchange.as well as new client portfolios both at Starcom MediaVest Group India and ZenithOptimedia India.
Jain has worked with agencies such as Hindustan Thompson, Contract, Mudra Communications, FCB, ZenithOptimedia and Cheil Communications. She also did a short stint to gain clients’ side experience with Glaxo Smithkline Beecham. She has worked with clients such as PepsiCo, Horlicks, McDonalds, Whirlpool, Frito Lays, Hyundai, Hewlett Packard, Nokia, Nestle and Samsung.
Srivastava said, “I am extremely pleased to announce Mona’s appointment as the first CEO for VivaKi Exchange. She is highly respected by the industry, our clients and media partners as well as the teams of Starcom MediaVest Group and ZenithOptimedia for her integrity, passion and most of all for her ability to add and create value. Since her joining in 2005, Mona has ensured phenomenal growth for the Groupe and has played an extraordinary role in upping the service and delivery quotient for clients and teams alike.”
Speaking on her new role Jain added, “It is indeed a momentous occasion and I am honoured and humbled on my appointment as the first CEO for VivaKi Exchange. Once again I would like to thank the leadership team for their faith and confidence in my abilities. I see us continuing to create innovative, distinct and aggressive advantages for VivaKi Exchange, driving client vision and nurturing further collaboration and integration with media owners and our superlative team.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
