Brands
Vitality Health is the official insurance partner of Chelsea
MUMBAI: Vitality Health, a UK-based private medical insurance company is the new official health insurance partner of Chelsea, one of the most famous teams in the English Premier League, according to Insidesport.co.
The agreement will provide Vitality members and the club supporters access to a number of benefits and offers, such as official merchandise, match tickets and the chance to experience matchday packages at Stamford Bridge. The deal further spans Chelsea men’s, women’s and academy teams.
VitalityHealth CEO Neville Koopowitz said, “We’re delighted to begin this new partnership with Chelsea FC, which further extends our commitment to helping people live healthier lives through the power of sport. Vitality as a business is founded on a desire to encourage people to take positive steps to improve their health, and through collaboration with elite sporting institutions such as Chelsea FC, we believe we can inspire people from many different backgrounds and levels of fitness to make healthier lifestyle choices.”
Vitality, which rewards its members for healthy lifestyle choices, will be represented around Stamford Bridge and Kings Meadow, as well as having a presence across its digital and social media platforms.
Chelsea commercial director Chris Townsend OBE has been quoted stating, “They are a business we greatly admire and their unique approach to encouraging active behaviours and rewarding customers who live healthier lives is something that sets them apart from the competition. We are thrilled with their commitment to activate the partnership across our women’s team and at a grassroots level and look forward to working together.”
Townsend believes that the breadth of this partnership, including the Chelsea women’s and academy teams, is particularly exciting, as it supports its commitment to raising awareness of and participation in women’s sport, as well as among young people and at grassroots level.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
