Ad Campaigns
Vita Student announces pre-arrivals & welcome campaign for 2024/2025
Mumbai: Vita Student has announced its pre-arrivals & welcome campaign for the 2024/2025 academic year. This initiative aims to provide comprehensive support and benefits to students as they prepare for and begin their higher education journey abroad.
Starting in July and running through August 2024, the pre-arrivals campaign is designed to ensure a seamless transition for incoming residents. Vita Student maintains regular touchpoints with students to reduce anxiety and address queries, guiding them through each step of the preparation process. Key components of this campaign include move-in preparations and online check-in.
To further assist students, Vita Student provides a final checklist and a comprehensive move-in day guide. These resources are designed to ensure students are fully prepared and informed about what to expect. Additionally, a promotion of Vita Packs will be available, offering essential items to help students settle into their new homes.
As the new academic year begins in September 2024, the welcome campaign kicks off to create a warm and inviting environment for students. Every building will be dressed with welcome assets to guide students through their new home and help them become acquainted with their new community.
Students will also receive welcome gifts, induction video QR codes, and welcome events to help them feel at home.
Vita Student head of business growth India, Maitry Upreti stated “At Vita Student, we understand that the transition to studying abroad can be challenging. Our pre-arrivals & welcome campaign for the 2024/2025 academic year is designed to provide students with the support and resources they need to feel at home from day one. We are committed to ensuring every student has a seamless and enriching start to their academic journey.”
Vita Student is committed to providing an exceptional living experience for students, and the pre-arrivals & welcome campaign for 2024/2025 is a testament to this dedication. By offering comprehensive support and resources, Vita Student ensures that students can focus on their studies and make the most of their time abroad.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
