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Vistara presents ‘Flight to Riverdale’ A 1964 journey with Netflix’s The Archies
Mumbai: Vistara, a full-service carrier and a joint venture of the Tata group and Singapore Airlines is thrilled to announce its exclusive collaboration with Netflix for the highly anticipated upcoming film, The Archies, for a one-of-a-kind experience – ‘Flight to Riverdale.’ The special flight UK 1964, welcomed aboard the cast of the film for this unique experience along with lucky fans and select Club Vistara members amongst others. Set in the 1960s, the film reimagines the legendary Archie comics as a live-action musical set in the imaginary idyllic town of Riverdale in India.
UK 1964; the ‘Flight to Riverdale’ commenced from Indira Gandhi International Airport, Delhi at 14:40 hours and arrived at Manohar International Airport, Goa at 17:15 hours. The flight was operated on Vistara’s iconic retrojet and aimed to offer the passengers a nostalgic journey by recreating the world of Archies on board and by flying them to Riverdale; thereby offering a chance to bring a dream destination alive, one that was set up at the Manohar international Airport, Goa! The celebration onboard was marked by retro-themed décor in line with the film’s aesthetics, specially curated meals and beverages reminiscent of Pop Tate’s, customised Vistara and Netflix giveaways, and a chance for the passengers to travel with their favourite characters from The Archies.
The cast of the Archies, accompanied by the renowned directors Zoya Akhtar and Reema Kagti participated in this experience onboard UK 1964. The cast was present in character to give an authentic touch to the experience and included Suhana Khan as Veronica Lodge, Khushi Kapoor as Betty Cooper, Agastya Nanda as Archie Andrews, Aditi Saigal as Ethel Muggs, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley. While the Archies soundtrack played as part of the boarding and landing music, our in-flight entertainment system Vistara World showcased exclusive behind-the-scenes glimpses into the making of The Archies, enhancing the overall experience.
Vistara vice president marketing Deepti Sampat said, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”
Netflix senior director of marketing partnerships – APAC, Shilpa Singh added, “The Archies celebrates all things food, fashion and music from the 1960s. UK 1964, Vistara’s Retrojet ‘Flight to Riverdale’ is a unique and immersive experience curated to transport the passengers back in time, all while enjoying the company of the cast and crew. This special collaboration will carry the participants into the world of The Archies before it launches on Netflix.”
Upon touching down in Goa, the celebrations continued with the arrival hall having been transformed into a mini-Riverdale adorned with retro-themed props and backdrops from the film. A lively flash mob, featuring the cast, a dance troupe, and the Vistara crew ensured a memorable welcome for all.
MAM
Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
