MAM
Vishal Kumar returns to Madison World as VP, digital business (N+E)
Former Leapx.ai co-founder returns to lead digital growth across north and east markets
GURUGRAM: Madison World has welcomed back a familiar face. Vishal Kumar has been appointed vice president of digital business for the north and east portfolios, marking a homecoming to the agency where he once led non-traditional media solutions.
Based in Gurugram, Kumar will steer digital transformation and integrated marketing efforts across key markets. His brief is clear: tighten the link between media, data, technology and commerce, and turn that mix into measurable growth for clients.
He returns after a stint on the entrepreneurial side of the table. As co-founder and chief executive officer of Leapx.ai, Kumar built the DAC platform, a conversational multi-agent AI designed to simplify and optimise paid digital advertising. The experience added a start-up edge to his otherwise agency-heavy résumé.
Before Leapx.ai, Kumar spent over a decade in senior digital roles across GroupM, Wavemaker and Motivator, working on brands such as Apple, Sennheiser, Cars24 and Havells. His work ranged from e-commerce rollouts and data strategy to social, content and programmatic campaigns.
With this return, Madison World is betting on a blend of old familiarity and new-age thinking. For Kumar, it is less a new chapter and more a sequel, this time with a sharper digital script.
