MAM
Visa appoints Shruti Gupta as VP and head of commercial & money movement solutions (CMS), India and South Asia
Mumbai: Visa (NYSE: V), the global leader in digital payments, today announced the appointment of Shruti Gupta as vice president and head of commercial & Money Movement Solutions (CMS), for India and South Asia. In her role, Shruti will head Visa’s business and corporate solutions including Commercial Solutions, Integrated Money Movement and Visa Government Solutions. Her responsibilities include developing and implementing a multi-year growth strategy in collaboration with the leadership team in India and South Asia.
Shruti brings to Visa over two decades of experience at Citi spanning commercial, risk management and strategy with MNCs, local corporates and the startup ecosystem. She began her professional journey in 2000 with Citi India, and in 23 years, assumed various roles across lending and non-lending segments, business development and relationship management. Her most recent role was managing director for the multinational segment of Citi Commercial Banking.
“I am delighted to welcome Shruti Gupta to the Visa family. With rich and deep experience in the banking and finance domain, particularly in commercial solutions and strategy, Shruti adds a wealth of knowledge to our team. We are pleased to have her expertise reinforce our efforts in shaping the future of money movement in the market”, said Sandeep Ghosh, Group Country Manager, Visa India and South Asia.
“Visa has consistently led innovations in the payment ecosystem and I am eager to contribute to its continued positive evolution. I believe that a strategic approach is pivotal to business development with commercial clients and look forward to applying this philosophy for sustained success on this journey with Visa”, said Commercial & Money Movement Solutions (CMS) for Visa in India and South Asia Visa’s newly appointed vice president and head Shruti Gupta.
Shruti has a master’s degree in business administration from the FORE School of Management and a bachelor’s degree in science from Delhi University. She enjoys spending time with family and friends and spends her leisure time hiking, horse riding and watching movies.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
