MAM
Virtue Worldwide and The Revolver Club collaborate to revolutionise vinyl record collecting
Mumbai: In a world where global vinyl sales have been steadily on the rise over the last decade, Revolver Club, India’s leading online vinyl record store, has been at the forefront of this musical revolution. Revolver Club has partnered with Virtue Worldwide, the agency powered by VICE known for their innovative and impactful work, to address a unique challenge faced by vinyl enthusiasts. With an average price of Rs 5,000 and vintage records often reaching Rs 20,000, vinyl lovers have long since struggled to justify these costs to their partners.
In response to this challenge, The Revolver Club is introducing an ingenious solution through their new initiative, “Stick it to the Man.” This initiative comes in the form of an exclusively designed sticker book filled with fake prices and stylish sales stickers. These stickers are intended to help vinyl lovers mislead their friends and families by applying them to their record collections, concealing the actual cost of their purchases. With over 200 carefully designed stickers in this book, each crafted by audiophiles, vinyl enthusiasts can now enjoy their passion without causing any raised eyebrows.
The Revolver Club founder Jude De Souza, believes that “Stick it to the Man” is not just a clever solution to a common problem but a way to give back to the vinyl community. De Souza stated, “Our goal has always been to make vinyl records more accessible and enjoyable for everyone. With this initiative, we’re not just addressing the concern; we’re also providing a pathway for music lovers to expand their vinyl collections and deepen their love for music.”
Virtue Worldwide creative head APAC Hayden Scott expressed his enthusiasm for the project, stating, “At Virtue Worldwide, we love projects that challenge the status quo and provide solutions to real-life dilemmas. ‘Stick it to the Man’ is a fun and engaging way to tackle the issue of explaining the cost of buying records to loved ones who may not always be as enthusiastic about your hobby as you. As avid record collectors ourselves, we are excited to have created something that can help and eventually add back to the growing vinyl subculture in India.”
The promotional video, created by Virtue Worldwide showcases the humour and creativity behind this unique initiative, highlighting how it can make collecting vinyl records an even more enjoyable experience.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
