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Virgin Atlantic appoints JP Singh as India head of commercial
MUMBAI: Virgin Atlantic Airways has announced the appointment of JP Singh as the head of commercial for India. In his present capacity, Singh will be responsible for evaluation of the airline’s route network profitability and enhancement of Virgin’s business potential in India.
Singh brings with him more than 14 years of experience in the travel industry and has held several senior positions within Inter-Globe, starting his tenure in September 1990 as a regional manager with United Airlines.
He also spearheaded the launch of the company’s first venture into travel technology, when he was heading Galileo India as general manager. In 2000, Singh J took over as head of route management, India – South Africa, and South Africa based operations.
His last assignment with IGAT in 2002 as the head of business development saw him driving the growth of the business portfolio.
Virgin Atlantic Airways general manager (India) Andrew Fyfe said, “I welcome JP to the Virgin Atlantic family and wish him all the very best as he takes charge of the commercial operations of Virgin in India. His unmatched experience will definitely boost Virgin Atlantic’s quest for expansion and growth in the country.”
“I am glad to be a part of the Virgin Atlantic team. Virgin as a brand is very exciting and I look forward to working closely with our partners to collectively grow the airline’s presence in India,” said Singh.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
