Ad Campaigns
Virat Kohli shares his learning mantra in new Great Learning spot
NEW DELHI: Edtech platform Great Learning has released a new TVC that features brand ambassador Virat Kohli meditating on the importance of lifelong learning. The ad film is the third in the series of the multi-film campaign titled Power Ahead – Jo Seekhta Hai Wahi Aage Badhta Hai.
It draws attention towards the significance of taking lessons from one’s victories and defeats alike and showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The campaign has been conceptualised by Sideways and directed by Cornerstone.
The film opens with Kohli emphasising on the significance of lifelong learning, by sharing his personal journey of learning from victories, defeats, mistakes, right and wrong decisions, critics and fans in order to improve his performance on the field each day and in each match. He further adds that in order to succeed whether it is in cricket or in life, one must always have the willingness to learn new things.
Great Learning CMO Aparna Mahesh said, “Virat’s ethos of pursuing excellence is exactly what we follow at Great Learning while delivering our programs across domains to our learners. We believe his passion to stay at the top of his game will inspire our learners and audience to uplift their careers through mentored learning.”
Sideways co-founder Abhijit Avasthi, “Great Learning's stance of 'Jo seekhta hai, wahi aagey badhta hai' is true of any sphere of life or career. Virat is an embodiment of this philosophy. And the results are there for all to see. We have seen a lot of traction ever since we launched this thought last August. We hope to continue and build on the momentum."
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
