Brands
Virat Kohli joins Myntra’s brand ambassadors clique
Mumbai: Myntra has ushered in cricketing phenom and sporting icon, Virat Kohli to join its clique of celebrity brand ambassadors, as the platform stays true to its commitment of elevating the nation’s everyday fashion quotient as part of its “Be Extraordinary Every Day” campaign. The on-boarding of Virat as Myntra’s brand ambassador is set to bring his allure, charisma, and energy to the platform’s brand campaign, while enabling Myntra to tap into his loyal fanbase across the country.
In the film, Virat is representing Myntra’s diverse range of fashion and lifestyle offerings, from men’s casual wear to footwear, watches, and headphones. With Virat’s effortless style and innate confidence, the ad is aimed to inspire viewers to elevate their everyday look and make every moment extraordinary, driving home the point that one’s style is not just limited to apparels. Myntra’s position as the ultimate destination for fashion and lifestyle is strengthened by its partnership with the celebrated cricketing superstar.
The ‘Be Extraordinary Every Day’ campaign puts the spotlight on Myntra’s ability to offer choices for shoppers across the country, fulfilling their day-to-day fashion and lifestyle needs, and elevating their style game. This includes a wide selection of over 6000 leading international, domestic, and D2C brands, along with a colossal 1.7 million styles across a broad spectrum of price points. Myntra hosts one of the largest collections of branded men’s wear with close to 4 lakh styles from leading domestic and international brands.
In the 30-second ad film, made for digital, TV and social platforms, Virat appears in a unique and never before seen avatar by the audience. He is waiting for his friend at a movie hall, only to be astounded by his friend’s elevated stylish look, which makes the latter look and feel like a star, realized via the branded fashion from Myntra. This creates a strong focus and impression in the minds of the viewers on fashion and lifestyle choices available on Myntra with validation from their favourite celebrities. The ad film thus not only showcases Myntra’s diverse offerings but also celebrates fashion and lifestyle choices that enables users to make every moment extraordinary.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
