Ad Campaigns
Virat Kohli dons Manyavar in ‘Aadha Aadha’
MUMBAI: Manyavar recently launched its new ad campaign with Virat Kohli ‘Aadha-Aadha’ that captures the essence of marriage that is all about ‘sharing.’ A role model for youth, Virat Kohli is the perfect fit for what the brand is trying to convey – ethnic wear can give you a distinct modern identity. Kohli is the most relatable figure for the audience that Manyavar is targeting.
Created by Shreyansh Innovations, the campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both sides. Wedding is a milestone in one’s life and should be done in style, the expenses should however be shared – as respect earns respect. The ad questions the age-old concept that wedding functions should be organized and financed by the bride’s family.
Manyavar has over 400+ stores across India. This new campaign consists of different creatives showcasing the new colors and latest designs created exclusively for this wedding season.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
