Brands
Virat Kohli becomes the face of Digit Insurance
MUMBAI: General insurance company Digit Insurance has roped in cricketer Virat Kohli as its brand ambassador. Kohli has also invested in Digit Insurance in the past. With this association, the company aims to carry the message of ‘making insurance simple’ through the cricketer.
Digit Insurance became the first unicorn of 2021 with a valuation of $1.9 billion, and claims to have earned over 1.5 crore customers in its three years of operation.
Digit Insurance chairman Kamesh Goyal said, “At Digit, our mission is to make insurance simple, and our endeavour is to spread the message of the importance of insurance across India. And who better than Virat Kohli who is the most dependable, hard-working, and focused youth icon we have today, to represent us. We are happy to have him onboard.”
“Insurance is important to protect one’s family, savings, and future. And given my life-stage, I understand its need more than ever,” added Kohli. “But insurance is so complicated, and people procrastinate buying it. Therefore, Digit Insurance's mission of 'making insurance simple' caught my attention and I am happy to join their journey to spread awareness about insurance.”
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
