Ad Campaigns
Virat gets himself a Duroflex mattress to champion quality sleep through World Cup
Mumbai: Virat Kohli is a globally celebrated cricket icon, known for his remarkable ability to adapt his batting strategy to any game situation. His consistent exceptional performances in both national and international cricket have earned him immense respect.
The World Cup involves extensive travel and ever-changing landscapes and this causes disruption of quality sleep, hence Virat requested Duroflex to help standardize his sleep across all the different venues. While Virat is well known for his commitment to fitness and health, another essential practice that he adheres to for peak performance is 8 hours of quality sleep. As Virat prepares for the ongoing World Cup, ensuring he gets deep, restorative sleep is one of his top priorities.
Duroflex, India’s leading sleep solutions provider, is supporting their brand ambassador, Virat Kohli by providing the Back Magic Mattress in every city where he stays, be it for a match or practice. Designed for high-performance lifestyles, its 5-zone full body support helps relax muscles and supports the back to guarantee a revitalizing sleep for him during the ongoing ICC World Cup. Back Magic (Firm Mattress) is one of the bestselling mattresses of the Duropedic range by Duroflex, as preferred by Virat.
Speaking on the occasion, Duroflex CEO Mohanraj Jagannivasan said, “The World Cup always stirs up nationwide excitement as the entire country unites to cheer for the team, who are putting in their all to deliver their best. In response to Virat’s request, we are delighted to go the extra mile to ensure he has his trusted Duroflex mattress with him in every city during this high-octane tournament. Our commitment is to provide him with seamless, energizing sleep that will help him optimize his performance on the field. We are honored to be part of his World Cup preparation and extend our best wishes to the team for a successful tournament.”
As the nation rallies behind Virat Kohli and Team India, Duroflex wishes them not only great success, but great healthy sleep too.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
