MAM
Vipul Mathur joins Manhattan Communications as biz head- international sales
MUMBAI: After consolidating its digital and marketing solutions business, Manhattan Communications has now focused attention on its international advertising sales operations from India.
The integrated advertising agency has appointed Vipul Mathur as business head – international sales.
Based in Delhi, Mathur shall be responsible for clients based out of India who are targeting the ethnic South Asian audiences in international markets.
Says Manhattan Communications director Shantonu Aditya, “ Vipul is a veteran of the ad sales business. With his experience, we look forward to growing our international sales business even faster in the coming months.”
Manhattan Communications, which specialises in targeting the South Asian diaspora in the international market, continues its aggressive growth across the US, Canada and India.
Says Mathur, “With offices in New York , Toronto, London and India, I am sure that we can leverage the business opportunities across continents. The team here is aggressive and dynamic and I find that a big change.”
Vipul has over 14 years of experience in media sales including nine years with Zee Entertainment and Zee International. He has also worked with Radio City and Webdunia.com and other media companies.
Manhattan Communications has fully owned subsidiary companies in MediaMorphosis LLC, a full service agency based in New York, and Ethnocast Inc, an Adnetwork with proven digital technology. The shareholders of the company include Bennett Coleman and Co and PayPod Inc , USA.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
