Brands
VIP Clothing unveils Frenchie X collection at Intimasia 2025
MUMBAI: VIP Clothing has launched its new premium innerwear range, Frenchie X, at Intimasia 2025, one of the sector’s most anticipated trade exhibitions.
The legacy brand showcased the collection through a choreographed fashion show at Yashobhoomi in Dwarka, New Delhi, before industry leaders and fashion specialists. The company plans a phased rollout across major Indian cities following the initial debut.
Initmasia 2025 brought together over 300 prominent brands, retailers and distributors from the innerwear, comfortwear, swimwear and sportswear industries.
VIP Clothing chairman and managing director Sunil Pathare described the launch as “a testament to our vision for the future. With Frenchie X, we are pushing the boundaries of design, innovation and comfort, setting new benchmarks for the industry. Our focus remains on elevating the innerwear experience and ensuring greater accessibility to our premium offerings.”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
